The property market is experiencing a clear shift in 2025: detached villas are prevailing over apartments, especially in Costa Blanca areas such as Torrevieja, Orihuela Costa, Alicante, Finestrat and Benidorm. Buyers —both domestic and international— are prioritizing space, privacy, quality of life and long-term prospects.
At Mayrasa, where we work daily with real buyers, we see demand for villas steadily rising while apartments begin to stabilise. This change is not accidental: it responds to new needs, new habits and a much more demanding buyer who values aspects that a few years ago were not priorities.
This analysis explains why villas are gaining an advantage and what this means for buyers, sellers and investors in 2025.
Buyer trends today: more demanding and future-oriented
Buyers arriving on the Costa Blanca in 2025 have a very defined profile:
• They look for stability and quality of life
• They value privacy and outdoor space
• They prefer properties with long-term prospects
• They are better informed and compare more
• They want to avoid overcrowded areas
• They give importance to remote work and home life
These buyers no longer settle for a standard apartment: they want a home that responds to their current lifestyle and also to their future plans.
First reason: need for genuine outdoor space
Detached villas win because they offer something apartments cannot replicate: private outdoor space.
For buyers in 2025, this is a differentiating value:
• Private garden
• Private pool
• Barbecue area
• Space for pets
• Possibility to create leisure or chill-out zones
• Total privacy, no neighbours inches away
This trend accelerated in recent years and is now a decisive criterion for many families and foreign buyers.
Second reason: privacy as an absolute priority
Privacy is one of the areas where villas dominate. New buyers want to:
• Live without communal noise
• Maintain their privacy
• Control who enters and leaves
• Avoid typical community conflicts (fees, rules, noise, lifts…)
• Enjoy total independence
In an apartment, even a high-quality one, there will always be shared elements. In a villa there are not.
Third reason: remote work and hybrid living
By 2025 remote work is no longer exceptional: many professionals work from home several days a week.
Villas allow you to:
• Create a separate office
• Have real silence during video calls
• Avoid interruptions or neighbours’ noise
• Separate work life from family life
• Have several rooms without feeling enclosed
This has driven villa purchases by Nordics, Belgians, Dutch and Germans, key segments we analyse from Mayrasa’s Costa Blanca estate agency.
Fourth reason: safer long-term investment
Although the entry price of a villa is higher than that of an apartment, its long-term value projection is more stable. The reasons:
• The supply of villas is limited
• Available land is increasingly scarce
• International demand is constant
• They are a premium product, valued by higher-income profiles
• They retain price better even in challenging economic cycles
For those seeking strategic investment, villas offer less volatility and better appreciation.
Fifth reason: architectural freedom and expansion possibilities
In a detached villa the buyer has the option to:
• Renovate without relying on a community
• Expand exterior areas
• Add rooms or studios
• Improve energy efficiency
• Install solar panels
• Completely personalise the house
For buyers looking for a tailor-made home, this factor is decisive. In an apartment, these options are very limited or even impossible.
Sixth reason: new developments favour villas, not high-rise blocks
Developers are responding to real market demand: new builds are focused on modern, efficient villas with pools and optimised plots.
In areas such as Finestrat, Orihuela Costa or Ciudad Quesada, 80% of new build in 2025 is villas.
This consolidates the trend: the newest, most attractive and modern product on the market is the detached villa, while apartments are renewed more slowly.
If you want to review real options, you can view them in the new build catalogue at Mayrasa.
Seventh reason: foreign buyers make their preference clear
Foreign clients —who account for almost 40% of purchases on the Costa Blanca— usually prefer villas because:
• They want privacy
• They want outdoor space year-round
• They value the feeling of freedom
• They have higher budgets
• They come from countries where detached homes are the norm
• They want to avoid community disputes
This segment shapes the market and steadily pushes villa values upward.
Eighth reason: lower community fees, more control
Many buyers reject paying:
• High community fees
• Unexpected special assessments
• Restrictive rules
• Dependence on common maintenance
In a villa, the owner controls everything. They decide how to invest, when to upgrade and how much to maintain. For demanding buyers, this economic freedom carries a lot of weight.
What about apartments in 2025?
Apartments still have a market, but their role has changed:
• They are attractive for mid-range budgets
• They work well in very touristy areas
• They are a good option for holiday rentals
• They suit senior buyers who do not want maintenance
But in trend terms, villas are the ones setting the market pace.
What does this trend mean for buyers?
If you are thinking of buying a villa, the best strategy is to do it before:
• Supply reduces even further
• Prices keep rising
• Foreign demand increases in high season
The buyer who gets ahead of the market obtains much more value for the same budget.
You can see updated options in the properties for sale at Mayrasa section.
And for sellers?
If you own a villa, you are in one of the strongest market segments. We recommend:
• Valuing the price correctly
• Preparing the property professionally
• Targeting the sale to international buyers
• Using a strong positioning strategy
Well-presented villas sell better and faster than equivalent apartments.
Our team offers this management as part of Mayrasa’s real estate services.
Conclusion
Detached villas are gaining ground over apartments in 2025 for a clear reason: today’s buyer wants space, privacy, quality of life and freedom. The market in the Valencian Community —and especially the Costa Blanca— responds to this demand with new developments, more international investment and a product increasingly focused on the modern villa.
Strategically, it is a stable, secure segment with prospects. Both buyers and sellers are in an ideal moment to take advantage of this trend.
